Customer-Centricity and the Single Customer View: Challenges
Some of the main success factors in today’s digital and social business environment are integration, a holistic strategic view, a focus on the ‘people’ dimension (why would anyone want to collaborate,...
View ArticleSearch and CEE Region Drive European Online Ad Spend
Search engine advertising or paid-for search now accounts for 46.5% of European online advertising budgets according to new IAB Europe research. In the year-on-year growth numbers by format, as they...
View ArticleMediascope Europe 2012: Online Media Consumption in Europe
After having released its annual AdEx report (analysis here), IAB Europe last week also unveiled some data regarding media consumption in Europe. The Mediascope Europe 2012 research, previously...
View ArticleInternet Explorer 10 Do Not Track: Privacy and Marketing Challenges
As mentioned in a recent post covering the IAB AdEx report, Microsoft last week announced Internet Explorer 10 will be the first browser to feature the Do Not Track ‘on’ by default. Microsoft states...
View ArticleBrian Solis: the Value of a Like
In an interview with leading Belgian marketing magazine Pub at the occasion of the latest Fusion Marketing Experience conference in Antwerp, Brian Solis was asked about the main difference between the...
View ArticleBrian Solis: the #fusionmex Social Business Sessions Interview
At the occasion of the Brian Solis Social Business Sessions, Belgian Pub magazine and Dutch Marketingfacts interviewed Brian on social business and what he would be speaking about in Antwerp. Part of...
View ArticleSocial Media or Social Business: Should You Care?
Social media has profoundly impacted society and business. People can connect, collaborate, consume and create, using technologies and platforms they adopted at a pace never seen before in human...
View ArticlecomScore: the Shopping and Customer Experiences Across Buying Stages
Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be...
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